Communication is vital to the survival and success of mortgage professionals. In spite of this, few understand what communication is and how it works – opening a competitive opportunity for the mortgage origination marketers who master this most central process of building lucrative customer relationships. This article has been previously published by Scotsman Guide and by Ellie Mae.Read more... Written by Brent Duncan
Mortgage originators face some serious marketing challenges as the mortgage industry continues to evolve. To tap the consumer market, while improving contacts with real estate professionals, perhaps no tool has proved more effective than the newsletter.Read more... Written by RealMarCom.com
These excerpts from the RealMarCom.com seminar "Marketing Fundamentals for Mortgage Origination Marketers" will help you to stop pushing product against a tide of increasingly fierce competitors, and start establishing long-term relationships by satisfying Customer needs at a profit.Read more... Written by RealMarCom.com