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Strategies
Strategies for developing a successful business
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Strategy guides your company to success
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Is Your Marketing Strategic or Tactical?
The most important principle of marketing is to approach everything you do within the context of strategy. Most businesses make the critical mistake of only using tactical methods to craft their marketing. The question that must be addressed is: are you strategic or tactical?
 Read more... Written by Ron Abbott |
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Evolving to the Marketing Concept
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Evolving into a mortgage marketing professional
The mortgage originators who survive the refinance bust will be those who successfully adjust their vision from production and sales perspectives to a strategic marketing focus. In this article, a strategic marketing consultant shows how mortgage origination organizations can strengthen their competitive viability in volatile markets by aligning strategies and activities with market needs.
Read more... Written by Brent Duncan |
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Opening Corporate Silos
This Knowledge Management Magazine case study highlights how a RealMarCom.com executive helped a software development organization to preserve its institutional memory, while increasing effectiveness of customer acquisition and retention activities using a low-cost web-based approach to Customer Resource Management.
Read more... Written by by Brett Anderson, Knowledge Management Magazine |
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