So that we can provide additional value to our visitors, RealMarCom.com is opening limited advertising opportunities to select companies who provide complimentary services -- and who want highly targeted exposure to active and successful mortgage professionals. In addition to a targeted and uncluttered promotional forum, we can provide you with integrated promotional campaigns that include editorial and advertising opportunities o­n RealMarCom.com, in our e-newsletters, in our o­nline magazine, and even in our communications with our national network of Mortgage Note$ newsletter distributors.

Medium

Online resource for mortgage origination marketing strategies, tools, tips, and news

Target

• Primary: Mortgage origination professionals: broker, banker, loan officer, mortgage consultant, mortgage management 
  
• Secondary: Real Estate agents and brokers, financial services companies

Audience (August 2006) 

• Registered users: 23,310
  
• Site Visitors per month: 8,339
  
• Page Views per month: 31,370
  
• Hits per month: 126,079

Search engine optimization

Web presence rated as "Exceptional" for measured key phrases by independent Position Agent audit with Google's measure of importance ranking of 5/10

• Key phrase: "mortgage origination marketing"
  
  • Score: "Exceptional": 93/100
    
  • #1 rankings on: Google, Iwon, MSN
    
  • Top five rankings on Yahoo, Ask Jeeves, Inktomi, Lycos, Teoma, AOL
• Key phrase: "mortgage newsletters"
  
  • Score: "Exceptional": 90/100
    
  • #1 rankings on Google, IWon, MSN
    
  • Top five rankings on Yahoo, Ask Jeeves, Inktomi, Lycos, Teoma, AOL, Lycos
• Key phrase: "mortgage marketing"
  
  • Score: "Exceptional": 91/100
    
  • Top 10 rankings Inktomi, Teoma, Ask Jeeves, IWon, Google, AOL

Communications outreach with promotional opportunities for advertising partners

• Website: RealMarCom.com
  
• E-newsletter: Mortgage Origination Marketer online
  
• Online magazine: Mortgage Origination Marketer online
  
• Email: 23,668 (01/06/06) registered users
  
• Direct mail: Monthly communication with national network of mortgage origination marketers who distribute our consumer-focused newsletters in their markets
  
• PR Newswires [PRWeb audited readership: 104,780/1,684 additional media outlets; readership at secondary outlets not audited]
  
• SEO: Search engine optimization results rated as "Exceptional" by independent Position Agent audit

	Impressions			Specifications
	1,000	5,000	10,000	Dimensions	Format	Animation
Full Banner	590	2,655	4,779	468 X 60	72 DPI GIF	OK
Half Banner	490	2,205	3,969	234 X 60	72 DPI GIF	OK
Block	390	1,755	3,159	130 X 120	72 DPI GIF	OK

Through our Pay-Per-Click option we refer active mortgage professionals to your response page for $4 per lead. If you're bidding for clicks through an online text ad service, you already know that pay-per-click advertising on RealMarCom.com will deliver higher quality leads for less money. Here are the specifics:

• Cost: $4 per click-through
  
• Billing: $500 advance deposit with monthly billing
  
• Tracking: Integrated tracking mechanism allows advertisers to log into RealMarCom.com account and view exposures and clicks for advertisements

Payment

• 50% up-front payment required for advertisements to begin running; balance due within 30 days of invoicing
  
• $500 advance deposit for click-through contracts 
  
• $80 setup fee for all ads; Setup fees are not commissionable.
  
• RealMarCom.com reserves the right to hold Advertiser and its authorized advertising agent jointly and severally liable for any and all amounts owed.

Agency Commission and Cash Discount

• 15% agency discount available if entire balance is paid within 30 days of invoicing.
  
• RealMarCom.com reserves the right to hold both advertiser and agency jointly and severally liable for any amount due and payable to RealMarCom.com.

Creative services

• If needed, creative services will be billed separately; Creative services are not commissionable.
  
• Marketing communications services are not commissionable

Shipping

• Traditional option: Mail creative o­n CD with signed contract and payment to:
  Real Presentations, PO Box 2541, Aptos, CA 95003
  
• Digital option: Email creative to brentad[at]realmarcom.com and make payment by credit card o­nline at  www.realmarcom.com select “Make a Payment” and follow directions. Fax signed contract to 831 688-9530.

Full Banner
Half Banner
Block

Acceptable format

• JPG, GIF, or TEXT
  
• Animated GIFS OK, but must be limited to 4 animation loops; no perpetual loops allowed.
  
• Text: Blocks allow for 15- 25 words in 10 point type.

• Following is the typical layout of a RealMarCom.com page showing advertising opportunities within editorial and navigation blocks.
  
• This is an approximation o­nly.
  
• Placement is not guaranteed.
  
• Banner advertisements may be rotated unless advertiser purchases exclusive placement.

• Following is the typical layout of the email version of Mortgage Origination Marketer showing approximate advertising placement
  
• This is an approximation o­nly.
  
• Placement is not guaranteed.

RIGHT TO REFUSE UNACCEPTABLE ADVERTISING

REALMARCOM.COM reserves the right to refuse any advertisement that does not completely conform to every detail, instruction, method, and guideline set in the Technical Specifications which can be found o­n the REALMARCOM.COM Web Site. REALMARCOM.COM reserves the right to refuse any advertisement graphic that does not arrive seven days before the Advertiser would like the banner to be produced o­nline. REALMARCOM.COM does not accept advertising from companies that produce or provide tobacco, alcohol, or pornographic products or services (which REALMARCOM.COM shall have complete discretion to define), or their subsidiaries, or foundations funded by such companies whose function is to improve acceptance of such products by the public. This Agreement is voidable by REALMARCOM.COM immediately if Advertiser fails to disclose (or conceals or misrepresents) any involvement with tobacco, alcohol, or pornographic products or services. In addition, REALMARCOM.COM may in its complete discretion refuse the use of any other advertising that it deems to be inappropriate.

USAGE STATISTICS

REALMARCOM.COM makes no guarantee of any level of traffic at any given time. RealMarCom.com shall not be held liable for any claims as they relate to published or unpublished usage statistics. RealMarCom.com is not required to provide advertisers with usage statistics.

TRUTH IN ADVERTISING / INDEMNIFICATION FOR LIABILITY

Advertiser is solely responsible for any legal liability arising out of or relating to (1) the Advertisement, and/or (2) any material to which users can link through the Advertisement. Advertiser represents and warrants that the Advertisement and Link comply with REALMARCOM.COM's advertising standards; and that it holds the necessary rights to permit the use of the Advertisement and Link by REALMARCOM.COM for the purpose of this Agreement; and that the use, reproduction, distribution, or transmission of the Advertisement will not violate any criminal laws or any rights of any third parties, including, but not limited to, such violations as infringement or misappropriation of any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, violation of any antidiscrimination law or regulation, or any other right of any person or entity. Advertiser agrees to indemnify REALMARCOM.COM and to hold REALMARCOM.COM harmless from any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses that may be incurred by REALMARCOM.COM, arising out of or related to Advertiser's breach of any of the foregoing representations and warranties. Advertiser agrees to request that REALMARCOM.COM be listed as an additional insured o­n any policy issued to Advertiser pursuant to which there could be coverage for any of the forms of legal liability described in this paragraph.

LIMITATION o­n DAMAGES:

IN NO EVENT WILL REALMARCOM.COM BE LIABLE TO SPONSOR FOR ANY SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, WHETHER BASED o­n BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, AND WHETHER OR NOT REALMARCOM.COM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

ASSIGNMENT

Advertiser may not assign this agreement, in whole or in part, without REALMARCOM.COM's written consent. Any attempt to assign this Agreement without such consent will be null and void.

Click here to download the RealMarCom.com Advertising Agreement>
101 kb PDF; Adobe Acrobat Reader Required.