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RealMarCom.com: Our mission is to provide Mortgage Origination Marketers with powerful marketing communications tools and strategies for building profitable customer relationships at an affordable price Mortgage Notes Newsletter: Get your exclusive custom newsletter for building lasting and lucrative relationships with homeowners, homebuyers and real estate professionals! Mortgage Origination Marketing Online Magazine Resources for Mortgage Origination Mortgage Origination Marketing Professionals: mortgage leads business services credit internet business marketing real estate opportunities mortgage leads training webcast insurance voice mail discounts leads Real MarCom.Com is where successful mortgage and real estate professionals score the powerful weapons they need to conquer their competition in today's highly combative market: mortgage marketing origination marketing sales leads newsletters advertising marketing communications
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Tutorials:
Riding the communication cycle to mortgage marketing success

Get ready to explore the Communication Cycle
Defining communication
Understanding the communications cycle
Dynamically managing lucrative relationships
About the author
Resources Cited
Resources Cited
  • Daft, L. and Lengel, R. H. (1996). "Organizational Information Requirements, Media Richness, and Structural Design." Managerial Science. May 1996. pp. 554-72
  • DuBrin, A. (2000). Applying Psychology: Individual and Organizational Effectiveness. New Jersey: Prentice Hall, p 294.
  • Duncan, B. (2005). "Communicating for Greater Personal and Professional Effectiveness." Workshop conducted for University of Phoenix Undergraduate School of Management.
  • Katz, D., and R. L. Kahn (1966). The Social Psychology of Organizations. New York: John Wiley & Sons, Inc., pp. 223-24.
  • Mehrabian, A. and Weiner M. (1967). "Decoding of Inconsistent Communications," Journal of Personality and Social Psychology, 6, 1967, pp. 109-114.


    Written by Brent Duncan

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