This article was adapted from Brent Duncan's seminar titled "Communicating for Greater Personal and Professional Effectiveness." Brent Duncan is an adjunct professor at the University of Phoenix School of Business and Management where he teaches management, marketing, organizational development, and leadership. Mr. Duncan specializes in developing and implementing strategic marketing functions for organizations in the mortgage and high tech sectors. He provides a free Mortgage Origination Marketing Resource Center at www.RealMarCom.com and produces the Mortgage Note$™ Newsletter, which mortgage origination marketers use to build profitable relationships with homeowners, homebuyers, and real estate professionals. Contact Mr. Duncan through www.RealMarCom.com or by calling 831-688-9520.