Organizational psychologists Katz and Kahn define communication as the exchange of information and transmission of meaning. In interpersonal communications we communicate to exchange information with others, direct action, share information, build trust, and foster acceptance. In mortgage origination marketing environments we communicate also to inform, impress, persuade, generate a response, and build relationships that contribute to personal and professional success.

Communication is a cyclical process that involves exchanging messages between senders and receivers. However, effective communication requires much more than just talking at someone. To more effectively communicate, mortgage origination marketers should gain a working knowledge of the communication cycle, build a solid understanding of barriers that prohibit communication, and master basic skills required for successfully managing the communication cycle.