Communication is vital to the survival and success of mortgage professionals. In spite of this, few understand what communication is and how it works – opening a competitive opportunity for the mortgage origination marketers who master this most central process of building lucrative customer relationships.

This article will: first, explore general definitions of communications and analyze those definitions from a mortgage origination marketing perspective; second, examine the communication process from the perspective of interpersonal and marketing communicators, and; finally, offer suggestions for enhancing the interpersonal and marketing communication process for more successful mortgage origination.