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Strategies:
Evolving into a mortgage marketing professional

Will you survive the post-refinance market?
Sales is not marketing is not sales
Evolution of marketing perspective
The 5 Ps and the 1 C of marketing
The last originator standing will be a marketer
About the author
About the author
This article was adapted from Brent Duncan's seminar titled "Evolving into a Mortgage Origination Marketer." Brent Duncan is an adjunct professor at the University of Phoenix School of Business and Management where he teaches organizational psychology, organizational behavior, management, and marketing. Mr. Duncan specializes in developing strategic marketing functions for organizations in the high tech and mortgage industries. He also provides a free o­nline resource center for Mortgage Origination Marketers at RealMarCom.com. Contact Mr. Duncan at brentad[at]realmarcom.com.

    Written by Brent Duncan

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