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Strategies:
Evolving into a mortgage marketing professional
Will you survive the post-refinance market?
Sales is not marketing is not sales
Evolution of marketing perspective
The 5 Ps and the 1 C of marketing
The last originator standing will be a marketer
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The companies who survive in a competitive environment understand the needs of the marketplace, focus their activities on meeting those needs at a profit, align their marketing mix and organizational activities with the needs of their target Customer
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The last originator standing will be a marketer
Those who survive the refinance burst will be the ones who successfully adjust their vision from production and sales perspectives to a strategic marketing perspective. Becoming Mortgage Origination Marketers, the survivors will understand the needs of the marketplace, focus their activities on meeting those needs at a profit, align their marketing mix and organizational activities with the needs of their target Customers, and implement marketing and communications tactics that appropriately position their organizations in the minds of their target Customers.
In short, Mortgage Origination Marketers will stop pushing product against a tide of increasingly fierce competitors, and will start establishing long-term relationships by satisfying Customer needs at a profit.
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Written by Brent Duncan |
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