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Strategies:
Evolving into a mortgage marketing professional

Will you survive the post-refinance market?
Sales is not marketing is not sales
Evolution of marketing perspective
The 5 Ps and the 1 C of marketing
The last originator standing will be a marketer
About the author
Sales is not marketing is not sales

Contrary to the perspective and practice of many mortgage organizations, sales and marketing aren’t the same. Simply put: sales pushes a product while marketing creates long-term and profitable relationships by satisfying Customer needs.

Some organizations can survive by applying different variations of each extreme; but the organizations that maintain competitive viability through volatile markets tend to be those that evolve into strategic marketing companies that are able to align their activities with market needs.

    Written by Brent Duncan

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