Access "Marketing Fundamentals for Mortgage Origination Marketers" presentation

Those who survive the refinance burst will be the o­nes who successfully adjust their vision from production and sales perspectives to a strategic marketing perspective. Becoming Mortgage Origination Marketers, the survivors will understand the needs of the marketplace, focus their activities o­n meeting those needs at a profit, align their marketing mix and organizational activities with the needs of their target Customers, and implement marketing and communications tactics that appropriately position their organizations in the minds of their target Customers.

These excerpts from the RealMarCom.com seminar "Marketing Fundamentals for Mortgage Origination Marketers" will help you to stop pushing product against a tide of increasingly fierce competitors, and start establishing long-term relationships by satisfying Customer needs at a profit.