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RealMarCom-Mortgage Marketing Resources FAQs (frequently-asked questions)
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Category: Main -> Mortgage Note$ sub-categories: Options
| Answer | · What is Mortgage Note$ (R)
Setting the standard for professionalism, function, effectiveness and affordability in newsletters for mortgage brokers since 1985, MORTGAGE NOTE$ is a quality publication produced by Real Presentations to help mortgage originators target homeowners, home buyers and real estate professionals. Each issue of MORTGAGE NOTE$ is packed with important market information that your targets will read, benefit from and respond to. We customize the newsletter with your vital contact information and custom ads, then give you camera-ready artwork so you can have unlimited distributorship in your protected market area.
In short, we take the work out of your newsletter program with a powerful, professional, inexpensive marketing weapon. Back to top
| · What are the key benefits of using a custom newsletter to generate mortgage origination business?
Mortgage Note$ can help you:
- Get Noticed
- Be Remembered
- Increase your referral and repeat business
- Be THE recognized expert in your market
- Crush your competition
The list goes on. That's why so many of the top mortgage companies in the USA use them; that's why you need one -- especially in today's competitive market. But if you're like most mortgage originators today you have neither the time nor the money to dedicate to producing your own newsletter. Back to top
| · What are some of the things that Mortgage Note$ can help me accomplish?
Mortgage Note$ can help you do the following:
- Assure repeat business
- Guarantee referral business
- Keep yourself in your client's mind, even when you are not around
- Have your marketing tools kept, read, and used by real estate professionals
- Position yourself as a partner with the real estate community
- Eliminate your ineffective traditional marketing materials
- Build a reputation as a loan originator who helps your clients be successful
- Build loyalty in your clients
- Get into real estate offices that are closed to other loan originators
- Position you as the home loan expert in your market
- Save the thousands of dollars and the hundreds of hours usually associated with development of your own newsletter
- Deploy a powerful marketing program that rivals those of the "big players" in the mortgage market Back to top
| · Can Mortgage Note$ help me be a stronger competitor?
Competition for home loan business is getting tougher for mortgage brokers as the new millenium approaches.
By deploying powerful - and expensive - marketing weapons like a custom newsletter, the "big players" in the mortgage industry have mortgage brokers fighting for their very survival. Lacking the time, resources and the money to produce their own newsletters, most mortgage brokers have had to resort to traditional, increasingly ineffective marketing strategies - until now.
As part of our continuing efforts to develop high quality, low-cost marketing materials for mortgage professionals, Real Presentations(R) is offering exclusive distributorships of our MORTGAGE NOTE$(TM) newsletter to qualified mortgage companies throughout the USA. With Mortgage Note$, your office can have a high quality, low cost "custom" newsletter that will help you create and maintain regular contacts with homeowners, home buyers and real estate professionals.
Marketing experts agree, a custom newsletter is one of the most effective ways to stay in touch with your clients, increase your business, and prove your expertise. Used as a regular mailer and as a hand-out, a MORTGAGE NOTE$(TM) newsletter can be a powerful marketing weapon that will help you not only compete against the "big players," it will make you stand out as the home loan expert in your market.
In short, Mortgage Note$ is a vital weapon for the mortgage broker's marketing arsenal. Back to top
| · What makes a newsletter any better than any other marketing tools?
What makes a newsletter work when other marketing materials fail is that it provides information that is valuable and useful to the reader. Though a newsletter does not blatantly sell a product - such as an ad or a flyer - by reading the newsletter, a prospect is encouraged to use your services. In fact, studies conducted by Real Presentations(R) show that a mailed newsletter is much more likely to attract business than traditional marketing tools used by mortgage professionals. Real estate professionals and borrowers agree that they are likely to read - and keep - a newsletter while they are likely to throw away flyers, ads and other advertising materials without even looking at them. Back to top
| · Who can I target with Mortgage Note$?
MORTGAGE NOTE$(TM) is an innovative newsletter designed to strengthen the relationship between loan originators and the real estate community. The two-page newsletter targets homeowners and home buyers - but it is specially designed so it can be distributed through real estate agents.
A quality marketing tool which covers items and issues related to real estate and home loans, you can distribute Mortgage Note$ directly to consumers, or to consumers through your real estate agents! By allowing your real estate agents to distribute MORTGAGE NOTE$(TM), they promote themselves and you. This will not only position you as the home loan expert in your market, it will also position you as a partner with your real estate agent customers. Back to top
| · What is typically in an issue of Mortgage Note$
Expert analysis, current events
Each issue of MORTGAGE NOTE$(TM) will address issues of interest to homeowners, home buyers and real estate professionals, For example, each month MORTGAGE NOTE$(TM) addresses common questions consumers have of mortgage professionals, such as: What is negative amortization? How do I know when refinancing is for me? What should I bring to a loan application? How do I maximize my purchasing power? How do I find the best real estate agent? What are points? Market news and current events affecting home ownership and the real estate industry are also regular features of MORTGAGE NOTE$(TM). Back to top
| · Is the content of Mortgage Note$ applicable to the current market?
Each issue of Mortgage Note$ contains information that is vital for successfully taking advantage of current market conditions.
For example, Market Watch is a regular feature of MORTGAGE NOTE$(TM) which provides a summary of current interest rate information and real estate trends. Also included in this section is analysis of what economists and industry experts expect to happen in the mortgage market in the near future. Mortgage Note$ attempts to accentuate the positive side of any market, and provides valuable tips for helping your targets avoid the negative aspects of any given market. Back to top
| · Who writes the content of Mortgage Note$?
Written and produced industry experts
Copy for MORTGAGE NOTE$® is written by the real estate and mortgage professionals at Real Presentations®. Articles are based on:
- Analyzing and reporting on information pulled from news wires, trade publications, and other industry-related publications;
- Analyzing and reporting on research, articles, and press releases from NAR, CAR, FNMA, FHLMC, CAMB, MBA and other industry organizations. Back to top
| · Do I have to customize the newsletter myself?
With your Office Custom Distributorship, Real Presentations® will customize the newsletter specifically to your specifications. We will include your company name, phone, address and even custom promotional messages throughout the newsletter. For example, on the Front Page, we place your company name in the masthead and include a custom business-card-sized advertisement. The size of this ad is important. It's just large enough for your real estate agents to paste their card and distribute -- as long as they leave the rest of your customization intact. The top third of the Back Page is designed for mailing information, if you want to use Mortgage Note$ as an envelope-free mailer. We can also include more promotional messages here. Finally, there's also a space for additional customization in the body of the Back Page. Back to top
| · Is a newsletter program expensive?
The benefits of a newsletter program can be great, but the expense and time you put into it could be astranomical. Fortunately, Mortgage Note$ provides you an effective, efficient, and in-expensive way to implement a powerful agency-quality marketing tool.
Contracting an agency to produce a custom two-page newsletter can cost up to $1,200 per issue. Researching, designing, developing, and producing your own newsletter can take inordinate amounts of time and resources that exceed even the cost of hiring an agency to produce your newsletter. But distributors of MORTGAGE NOTE$(TM) can have their own "custom" newsletter for as little as $125 per issue, with little or no production time.
In short, Mortgage Note$ is a cost-effective marketing tool for mortgage originators that is efficient, effective, and inexpensive. Back to top
| · You've made it affordable for me to buy a customized newsletter, but isn't the printing expensive?
To eliminate sometimes exorbitant printing costs, MORTGAGE NOTE$(TM) is developed for optimum reproduction on copy machines. That means with MORTGAGE NOTE$(TM) you have the option to have a printer run your newsletter for you, or you can save yourself thousands of dollars a year by printing your newsletter yourself. Either way, you will have an attractive, professional custom newsletter.
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| · How is Mortgage Note$ delivered to me?
Real Presentations® will send by First Class Mail camera-ready artwork for one newsletter each month of your distributorship. Each issue will be fully customized with your office information, including: company name, address, phone, personal photo, and custom promotional messages.
For an additional fee, Real Presentations can prepare your artwork in PDF format and send it to you via email. Back to top
| · What does it mean when you say I have a protected distributorship area?
No one else in your market area will have MORTGAGE NOTE$(TM). In other words, you'll get a unique, custom newsletter for a fraction of the time and cost of producing a newsletter in-house. Back to top
| · What are the terms of a Mortgage Note$ Distributorship?
- Distributorships to MORTGAGE NOTE$(TM) are offered to one office per market.
- Minimum Distributorship is six months and includes six issues.
- Each Distributor must complete a MORTGAGE NOTE$(TM) Exclusive Distributorship Agreement form and return it with payment before the first issue will be mailed.
- Cost for 6 month Distributorship:
- Basic: $1,050 ($175 per issue). Each month, you will receive camera-ready copy for one issue of Mortgage Note$ customized for your office according to your specifications. Blank space can be left for additional customizing by individual loan officers.
Options:
- Additional customizations: $50 each. Every loan officer in your office can have her or his own custom newsletter for an additional $50 per customization.
- PDF files: $50 each. We will prepare and deliver your newsletter in Adobe Acrobat Reader format. This will allow you to produce maximum quality reproductions with a digital file. You can also send the PDF file by email to the customers and prospects in your Distributorship area. Back to top
| · What do Mortgage Note$ distributors say about Mortgage Note$?
Here are just a few testimonials from our list of highly successful Mortgage Note$ distributors:
"MORTGAGE NOTE$ was the only marketing we did when we opened up our new Orange County office. Within two weeks of mailing our first newsletter we had almost more business than we could handle. With MORTGAGE NOTE$ as one of our only marketing tools we have been growing ever since. MORTGAGE NOTE$ ended up being the best way to position ourselves as a long-term, trustworthy presence in a competitive market area we had never been in before."
- Rob Roof, Vice President, National Mortgage Affiliates (Formerly R·P·M Mortgage)
"MORTGAGE NOTE$ is a great way for me to keep my name in front of my clients. The newsletter helps me increase my referral and repeat business. I use it as the core of my marketing efforts. I don't want to lose it to my competition."
- Steve Smith, President, Prime Funding Source
"Our newsletter actually helps us with recruiting. It helps us prove to prospective loan officers that we're serious about providing marketing support."
- Myrna Kuening, Partner, Richardson Miller
"You really do a good job with the presentation. MORTGAGE NOTE$ is really a professional-looking piece."
- Carl Spiteri, Loan Officer, Loan Star Mortgage
"Your MORTGAGE NOTE$ newsletter is the backbone of our advertising and marketing arsenal. Without it we would really be wasting time and money
"The professionalism of Real Presentations has gone a long way with us, and we certainly appreciate it. MORTGAGE NOTE$ will continue to be the mainstay of our marketing plan as it has returned its investment time and time again."
- Daryl Jackson, President, Ameriwest Mortgage
"MORTGAGE NOTE$ has been the perfect tool for introducing our company into new markets. It sets us apart from our competition and gives us instant credibility wherever we go; it's really opening doors for us."
- Tom Toggas, President, Diversified Financial Mortgage
"You can't not get business if you use MORTGAGE NOTE$ the right way. It's the best marketing tool we've used. I'm glad we have it and our competition doesn't."
- Mike Miller, Owner, Diablo Funding Group
"The information is always timely, well written, easy for my clients to understand."
- Chris Bjarnason, President, Primary Home Mortgage
"I have the tools and the ability to do it myself, but I just don't have the time. MORTGAGE NOTE$ takes all the hard work out of having a newsletter program."
- Gary Cook, President, Marathon Mortgage · Menlo Park, CA
"The tools produced by Real Presentations are the kind of tools every mortgage and real estate professional should have in the marketing mix. It's really amazing how in tune Real Presentations is to the marketing needs of the mortgage professional."
- Stedmann & Associates Advertising
"Real Presentations has been an integral part in helping us become one of the leading mortgage banks in the west by providing high quality, custom advertising, PR, and newsletter services at a fraction of the cost of other agencies ... Unlike typical advertising agencies who don't have a clue about the industry and who merely take all the work we do and make it look pretty, Real Presentations is always so in tune with the market that they're able to produce exactly what we need with minimal involvement from us. This allows us to go about the business of originating loans and making money.
- President, California Mortgage Services
"Using MORTGAGE NOTE$ as my only marketing tool, I've been able to create a highly successful business with a steady flow of referral and repeat customers." Back to top
| · Can I see samples of past issues of Mortgage Note$?
An archive of past Mortgage Note$ issues is available online at:
Mortgage Note$ Archives Back to top
| · How can I request an exclusive Mortgage Note$ distributorship for my mortgage origination market?
Back to top
| · Can I use Mortgage Note$ as an e-newsletter?
Email marketing is the most efficient -- and can be a highly effective -- way to stay close to your customers and prospects. The only problem with email marketing is that so many mortgage organization companies have abused email to the point that it's not unusual to receive dozens of "Lowest mortgage rates ever" or "Refinance Now" junk emails a day. However, you can stand above all others by actually providing something of value to your customers and prospects via email: a Mortgage Note$ e-newsletter packed with important information that your targets will appreciate.
If you're interested in using Mortgage Note$ as an e-newsletter that you can distribute by email or through your web site, Real Presentations can deliver your custom newsletter in PDF format via email. You can then instantly broadcast your Mortgage Note$ e-newsletter to all your customers and prospects via email.
There's an additional cost for preparing the file; but, what you'll end up with is a powerful communications tool that sets you apart as THE mortgage expert in your market and that makes you the first person your prospects think of when they think "home loan". Back to top
| · Give me the names of some companies that have pre-done mortgage orientated newsletters, where I can just insert some of my own info. Thanks.
RealMarcom.com can help you in two ways. First, we can provide for you a monthly issue of Mortgage Note$ with no customization. This will provide you with a timely monthly message to communicate to your targets, while providing you the flexibility of customizing the issue at your own location. Second, you might want to consider using our LoanTool$ products. LoanTool$ are one-page flyers that answer common questions homeowners, homebuyers, and real estate professionals have about mortgages. LoanTool$ are ideal as leave-behind flyers, loan application education tools, seminar materials, and training materials for new real estate agents and loan officers. Like Mortgage Note$, LoanTool$ have special areas that can be used to customize each piece for your use. LoanTool$ aren't currently promoted through RealMarcom.com, but you can contact us directly for more information about LoanTool$. Back to top
| · Can I download a sample of your newsletter?
Also see "Can I see samples of past issues of Mortgage Note$?"
Yes, An archive of past Mortgage Note$ issues is available online at:
Mortgage Note$ Archives
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